space / 2023
ADIDAS BRAZIL AND CRUZEIRO
Set design for Adidas Brazil's third Cruzeiro jersey launch, recreating the living room of family match days.
Context
For the 2023 launch of Cruzeiro's third jersey by Adidas Brazil, the set referred to the family living rooms where supporters gather to watch Sunday matches.
Approach
The team first developed a 3D rendering of that domestic scene. After approval, the concept became a physical set used for photos and videos of the new collection.
What the work shows
João's 2019–2023 architecture portfolio records the concept, rendering-to-set process, client, and year. It does not provide campaign performance figures.
- space
